Innovation is at our core from the products we carry to the store operations. We are a student run retail store in the Student Innovation Center at Iowa State University. 

About Us

Peyton Hammon

sales associate

At the core of Innovate 1858 is our passion to showcase the innovativeness of ISU’s students and contribute to the lifestyle of the ISU community. This passion is expressed through the products designed and curated by ISU students and alumni. It is also demonstrated through the innovative student-operated store and events. Our aspiration is to supply our customers with products and experiences that contribute to their ISU-inspired lifestyle, centered on an affinity to ISU and an engaged community. We want our customers to come to Innovate 1858 for the unique collection of products and to contribute to ISU’s student-centered experience.

As one of the two Apparel, Events, and Hospitality Management Department operations† in the Student Innovation Center, Innovate 1858 is a real-world, hands-on learning lab store, developed and operated by ISU’s Apparel, Merchandising, and Design students and faculty. Innovate 1858 events, organized and operated by ISU’s Event Management students, bring the store’s passion to life. The store’s name, Innovate 1858, captures the undeniable drive and spirit of ISU and denotes the year that ISU, the longstanding engine of innovation, was established. 


More student designed and created products can be found in our retail location. We are located on the ground floor of the Student Innovation Center. Our store will have limited hours during the ISU winter break. 

Come see us at:

606 Bissel Rd., Ames, IA 50011 USA

Business Hours

Monday - Friday (Dec 14-23)

10 a.m. - 3 p.m.

Saturday & Sunday